How Asian Brands Soar 3: Lessons from World's Top 10 Asian Cases (How Asian Brands Soar Series)

by Chung Kim, Myung-Soo Lee, Dr. Wooyoung Jeong

How many of the following names or companies have you heard about? Huawei, DJI, CJ, Innisfree, Chow Tai Fook Jewellery, China Mengniu Dairy, Haier, Filip+Inna, and PT XL Axiata? Some names might sound familiar to you, but others may not. Interestingly, there is one common quality shared by these names; they all soared with wings like eagles while many others struggled or failed under the recent fast-changing, turbulent environment. They have achieved...

• Format: Paperback
• Language: English
• ISBN: 198069981X
• ISBN13: 9781980699811
• Release Date: March 2018
• Publisher: Independently published
• Length: 303 Pages
• Weight: 1.21 lbs.
• Dimensions: 9.2" x 0.8" x 6.1"