Skip to content
Scan a barcode
Scan
Added to your cart
Paperback How 30 Great Ads Were Made: From Idea to Campaign Book

ISBN: 1856698211

ISBN13: 9781856698214

How 30 Great Ads Were Made: From Idea to Campaign

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: Like New

$6.39
Save $33.61!
List Price $40.00
Almost Gone, Only 1 Left!

Book Overview

This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.

Customer Reviews

customer rating | review
There are currently no reviews. Be the first to review this work.
Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured