How 10 Percent of the People Get 90 Percent of the Pie: Get Your Share Using Subliminal Persuasion Techniques

by Craig E. Soderholm

We've all been told that enthusiasm, a positive mental attitude, goal-setting, and making friends are the keys to persuading people-but these are myths that can actually create obstacles to success in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0312154682
• ISBN13: 9780312154684
• Release Date: May 1997
• Publisher: Griffin
• Length: 199 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.6" x 5.4" x 8.3"

Customer Reviews

The Best Book on Communication and Persuasion In Years

This is without a doubt one of the best books (and I've read them all) on communication and persuasion that I have read in years. And although I've made it mandatory reading for every member of my sales force, with outstanding results by the way, the concepts presented by the author can be applied by anyone in social, business, or personal situations with equal results.Unlike some of the "motivational" books which continue to tout concepts developed 50 years ago, this book actually trashes some of those ideas, shows good reason why they no longer apply to contemporary society, and instead gives bright new approaches backed by scientific study of methods that DO work in just about any persuasion situation.Most important, the author presents it in such an easy-to-read format that I was glued to it from start to finish. And it wasn't until the end that I realized I had to go back and highlight the information to see just how much substance was really there.In short, I'd recommend it highly to anyone regardless of their profession or station in life.