Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy

by Dave Roberts

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.

The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will...

• Format: Paperback
• Language: English
• ISBN: 1637421915
• ISBN13: 9781637421918
• Release Date: January 2022
• Publisher: Business Expert Press
• Length: 146 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"