Hospitality Marketing Management

by Robert D. Reid and David C. Bojanic

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology...

• Format: Paperback
• Language: English
• ISBN: 0471696102
• ISBN13: 9780471696100
• Release Date: March 2005
• Publisher: John Wiley & Sons
• Length: 101 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 7.5" x 9.2"