Hospitality Marketing Management

by Robert D. Reid and David C. Bojanic

Book Overview

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they...

• Format: Hardcover
• Language: English
• ISBN: 0470088583
• ISBN13: 9780470088586
• Release Date: February 2009
• Publisher: Wiley
• Length: 656 Pages
• Weight: 4.05 lbs.
• Dimensions: 1.3" x 8.6" x 10.7"

Customer Reviews

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The book came on time,in a very very very good condition,it does not look used at all.Thank you so much