Hospitality and Travel Marketing

by Alastair Morrison

Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0827366205
• ISBN13: 9780827366206
• Release Date: October 1995
• Publisher: Cengage Learning
• Length: 592 Pages
• Weight: 0.30 lbs.
• Dimensions: 1.1" x 8.3" x 9.5"

Customer Reviews

good textbook

This is a good textbook, but it is a textbook nevertheless. It covers all key topics and provides good examples. A good introductory text for someone considering a career in tourism. I'd also recommend Kotler's Hospitality and Tourism and Raza's Heads in Beds.

EXCELLENT BOOK FOR MARKETING STUDENTS

THE BOOK COMES HIGHLY RECOMMENDED FOR PEOPLE WHO ARE IN THE HOSPITALITY INDUSTRY.

Great presentation of hospitality industry at work

Having read the book while taking the class from the author, I feel Alastair did a great job of taking a topic that could be dull and lifeless and putting a little fun in it. It's one of the few text books that has applicable use after the class is over. The topics are well researched and presented in a way to keep you going to the next chapter.