Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations

by George Kofi Amoako, Ishmael Mensah, Robert Hinson

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.

In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity...

• Format: Paperback
• Language: English
• ISBN: 1032688475
• ISBN13: 9781032688473
• Release Date: April 2024
• Publisher: Productivity Press
• Length: 352 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"