Liberals and conservatives have such different views on issues because we are different. We think differently. We use our brains differently. We use words and language differently, and we play by very different rules. This book explains what these differences are, how they affect our politics and what strategies are available to us. Admittedly a book on politics written by a horse trainer seems an odd mix at first. However, Mike Schaffer has used his training experience and life long interest in politics to create a fascinating work. Mike starts with the way horses divide hay between themselves and the fact that conservatives are repulsed by progressive taxes. Establishing the surprising relationship between these, he makes the case that conservatives tend to allow their instincts to drive their politics, while liberals tend to take a more reasoned approach to theirs.This explains why liberals and conservatives have such different views on issues -- they think differently. They use their brains differently. They use words and language differently, and they play by very different rules. Building on his work with horses, he shows how to spot instinctive behavior in political opponents andhow to tame instinctive minds. These are skills all liberal candidates, activists and voters need.
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