Hoopla

by Crispin Porter Bogusky and Warren Berger

Hailed as the ad world's most talked-about agency by USA Today Crispin Porter + Bogusky are renowned for their bold publicity stunts, infectious viral marketing strategies, outrageous marketing hoaxes and planted cover story in The Weekly World News, there is no formula for what Crispin Porter + Bogusky does, but there is a word for it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mould idea factory are revealed for...

• Format: Hardcover
• Language: English
• ISBN: 1576873129
• ISBN13: 9781576873120
• Release Date: October 2006
• Publisher: powerHouse Books
• Length: 272 Pages
• Weight: 4.05 lbs.
• Dimensions: 1.2" x 8.7" x 11.2"