Honoring the Customer: Marketing and Selling to the Japanese

by Robert M. March

Written by an expert who has taught and worked in Japan, it shows how to satisfy Japan's demanding and sophisticated consumers by explaining what they expect from foreign suppliers, how they evaluate goods and services, how to train and develop managers and staff to deal with them and how to set strategies for entry into the Japanese market.

• Format: Hardcover
• Language: English
• ISBN: 0471550736
• ISBN13: 9780471550730
• Release Date: September 1991
• Publisher: John Wiley & Sons
• Length: 204 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"