Home-Based Catalog Marketing: A Success Guide for Entrepreneurs

By William J. Bond

Book Overview

Why did over 100 million consumers spend $40 billion in 1991 shopping by phone or mail? Because they wanted to maximize their leisure time and avoid expensive, time-consuming hassles at retail stores... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070065950
• ISBN13: 9780070065956
• Release Date: January 1994
• Publisher: McGraw-Hill Companies
• Length: 221 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.9" x 7.6" x 9.5"