The authors examine many of the methods employed to influence individuals and groups by using appeals to the emotions and psychological vulnerabilities that everyone has to some degree. If all one wants is to become a wiser consumer, this book will open your eyes. If one wants to become a more effective citizen this book will help you understand the subtle forces and techniques used by the media, special interest groups and politicians to shape society's perception of events and issues. It is one of the best books available on the subject. The examples given are taken from events that occurred in the second half on the 20th century and are easy to verify with respect to their accuracy. I read it in one sitting.
This Book Has Proven Itself
Published by Thriftbooks.com User , 22 years ago
I first read this book twenty years ago and have watched the progress of Holy Terror. Now, in a time time when so many Americans are feeling fearful and intimidated, is the time to read this book again. This book will help Americans understand that the source of their fears is not terrorism from a remote country. This terrorism began in the American heartland.
"Holy Terror" highly descriptive and informative
Published by Thriftbooks.com User , 27 years ago
This book is an exellent treatise on the fundamentalist right, their extreme agenda and views, and the unethical tactics used in the 1980 campaign. They show how the "Born Again Christian" fad of the late 70's and 80's can and does destroy lives, as well as their twisting rhetoric used in their attacks on the "evil forces of the left", including such dangerous ideas as Evolution, welfare, free speech, and equal rights. It does have a few flaws, the main one being the lack of explanation of "Indirect Propaganda", but largely Siegalman and Conway paint an exellent and highly researched portrait of the Fundamentalist movement. This book is a gold mine for anyone looking for dirt on this so-called grassroots effort (with gobs of liquid cash and election tactics) and their role in a possible future. Lucas Harris (Somsoc611@aol.com
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