Hitting the Sweet Spot

by Bruce H. Bendinger, Lisa Fortini-Campbell, Fortini-Camp

This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, the better you'll be able to do your job in today's tougher-than-ever marketplace. Learn the real truth about "breakthrough" communication. Learn how to be a "consumer detective". And learn about "The Sweet Spot". From an introduction to Ethnography, and...

• Format: Paperback
• Language: English
• ISBN: 1887229027
• ISBN13: 9781887229029
• Release Date: January 1994
• Publisher: Copy Workshop
• Length: 250 Pages
• Weight: 1.00 lbs.