Hit Makers: The Science of Popularity in an Age of Distraction

by Derek Thompson and Derek Thompson

Book Overview

NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal "This book picks up where The Tipping Point left off ." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret...

• Format: Hardcover
• Language: English
• ISBN: 110198032X
• ISBN13: 9781101980323
• Release Date: February 2017
• Publisher: Penguin Press
• Length: 352 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.2" x 6.5" x 9.6"