Hip Hop, Inc.: Success Strategies of the Hip-Hop Moguls

by Richard Oliver and Tim Leffel

Book Overview

At the heart of hip-hop--the most vigorous, electric development in the music world since the advent of punk rock--are its brilliant entrepreneurs. Some have demonstrated business instinct and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1560257326
• ISBN13: 9781560257325
• Release Date: March 2006
• Publisher: Thunder's Mouth Press
• Length: 190 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.5" x 5.5" x 8.2"

Customer Reviews

Fascinating and welcome book

For sure the book is a great introduction to a business many of us are interested in knowing about and having wanted a comprehensinve source that took this business seriously. It was not a hard core business text detailing the strategies of the Hip-Hop moguls. If you want detail then you will need to find other books to complement, instead, Richard Oliver et al. sets the business context which is all I think the truly passionate young entrepreneur needs from this book. The entrepreneur will know what to do next! The accounts of these players are very inspiring for a whole generation of young people of African descent who want to take the busniness of our culture seriously. I recommend this book for use in all programmes that teach about the entertainment business right along with Vogel's Entertainment Industry Economics because it is truly about the Entertainment business rather than just about the music. If you're interested in entrepreneurship in creative enterprises, innovative branding approaches and extensions grab a copy. More time.