Hilton Hhonors Worldwide. Loyalty Wars: A Case Study [German]

by Paul Petersen and Jan Wichmann

Fallstudie aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Cologne Business School K ln, Sprache: Deutsch, Abstract: Marketing strategies in terms of loyalty programs are very often launched by corporations that employ a specialized team of project managers and data analysts who lead the complex program. The loyalty programs are typically driven by bigger companies due to the technical costs related to the...

• Format: Paperback
• Language: German
• ISBN: 3668668744
• ISBN13: 9783668668744
• Release Date: March 2018
• Publisher: Grin Verlag
• Length: 26 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"