Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

by Paul M. Rand

Book Overview

Reach more customers and grow your business with today's most powerful marketing tool: Word-of-Mouth

Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing's "holy grail," how to get people...

• Format: Hardcover
• Language: English
• ISBN: 0071816216
• ISBN13: 9780071816212
• Release Date: September 2013
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"