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Hardcover Higher Profits Through Customer Lock-In Book

ISBN: 0324202652

ISBN13: 9780324202656

Higher Profits Through Customer Lock-In

For the most part, Customer Satisfaction programs are ineffective. Companies need to strive for Customer Lock-in. Customers are locked into a company's product when the switching costs are high. This... This description may be from another edition of this product.

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Format: Hardcover

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