Higher Education Consumer Choice

by Jane Hemsley-Brown, Izhar Oplatka, I. Oplatka

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour around the world. Ideal for students, scholars and marketing practitioners of consumer choice and behaviour in higher education markets, it explores the background and context to research on HE choice.

• Format: Hardcover
• Language: English
• ISBN: 1137497181
• ISBN13: 9781137497185
• Release Date: November 2015
• Publisher: Palgrave Pivot
• Length: 137 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"