Higher Education Consumer Choice

by Jane Hemsley-Brown, Izhar Oplatka, I. Oplatka

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns...

• Format: Hardcover
• Language: English
• ISBN: 1137497181
• ISBN13: 9781137497185
• Release Date: November 2015
• Publisher: Palgrave Pivot
• Length: 137 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"