Higher Education as Competetive Enterprise: When Markets Matter: New Directions for Institutional Research, Number 111

by Robert Zemsky

What makes some institutions medallions and others name brands, while still others serve a predominantly convenience/user-friendlyclientele? This volume answers these questions by illustrating theway market forces transform higher education. Acknowledging thatthe drive for student-generated revenues has come to characterizeU.S. higher education over the last quarter century, thecontributors present the results of a twenty-year study at theUniversity...

• Format: Paperback
• Language: English
• ISBN: 078795795X
• ISBN13: 9780787957957
• Release Date: September 2001
• Publisher: Jossey-Bass
• Length: 100 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.1"