Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career Cent

by Laura A. Wankel

Book Overview

New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners...

• Format: Paperback
• Language: English
• ISBN: 0857246518
• ISBN13: 9780857246516
• Release Date: January 2011
• Publisher: Emerald Group Publishing
• Length: 300 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"