High Tech Product Launch

By Catherine Kitcho

Book Overview

Comprehensive guide to effective marketing and management techniques for launching products to the market. Based on the real world experience of a prominent Silicon Valley consultant, the book... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0966660404
• ISBN13: 9780966660401
• Release Date: January 1999
• Publisher: Pele Publishing
• Length: 204 Pages
• Weight: 1.03 lbs.

Customer Reviews

Excellent overview of product management

This is an excellent book for someone who wants a good overview of building and implementing a marketing plan. Catherine does not go into to much detail but brings up all of the right questions to answer in order to guide the user through the process. As someone working for an Internet company and used to short development cycles, she does a very good job of not just explaining the "what" but also the "how-to" (practical) side of building a new product. All in very a very simple to understand manner.The only reason I gave it a 4 star rating is because she does not go into the budgeting of a new product. I think it is a critical part of the new product development process and she only mentions it.

Comprehensive planning prescription for today's executives

It is one thing to scout for promising opportunities; it is another to be capable of turning them into commercial successes. Given the failure rate of 90% for consumer products and 30% for industrial products, launch efforts undertaken by firms today are not just high profile PR stints anymore. In fact in today's hyper-competitive market it is an essential element for future survival/growth of businesses. In her book -High Tech Product Launch, Catherine Kitcho lays down the basic steps required to successfully plan,organize and launch products. The marketing plan, especially, mentioned in chapter 12 of the book is a classic. If followed it definitely ensures clarity and focus for people within the organization and channel efforts towards achieving the strategic objective of the new product. Companies that fail at product launches often lament that they did not co-ordinate launch efforts or communicate effectively. High Tech Product Launch recommends establishing a multi-disciplinary teams to overcome this very problem. I have used the recommendations from the book in more than one instance and have achieved successful results in every instance. I am glad that I spent the time and money on what is perhaps the most comprehensive planning prescription for executives faced with the challenges of a dynamic market environment.

Excellent Product Launch Guide

High Tech Product launch is a must read for high tech product managers and entreprenuers. This book outlines step by step how to execute a successful product launch. I recommend it highly.

A must read for anyone involved in hi tech marketing

A very thorough step by step tutorial on how to successfully launch new products in a high tech environment. Practical, comprehensive, and well written by a person who demonstrates experience, expertise and first hand knowledge on what it takes to win in today's rapidly changing, competitive environment.

A substantive guide to high-tech product luanch.

An amazingly thorough guide to all things involving high-tech product launch. With my future pegged to marketing and high-tech Catherine Kitcho's book is timely. Catherine Kitcho offers practical advice and deep insight in a style that is enjoyable and easily understood. This book is a must for anyone involved in high-tech product launches.