High School Prom: Marketing, Morals and the American Teen

by Ann Anderson

The prom has been a fixture in the life of American teenagers for as long as high schools have existed. Both encapsulating and magnifying the drama of adolescence, proms have been transformed from modest tea dances to costly extravaganzas supporting apparel and cosmetic makers, limousine services, hotels, magazine publishers, and hair salons.

Focusing on social and economic trends, this volume examines the evolution of the prom, the development...

• Format: Paperback
• Language: English
• ISBN: 0786467002
• ISBN13: 9780786467006
• Release Date: August 2012
• Publisher: McFarland & Company
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher