Heroes, Jedis, and Dudes: The Brand Storytelling Playbook

by Paul Molinari

"May the Force be with you." - Star Wars

"The Dude abides." - The Big Lebowski

These lines, lifted from two vastly different cinematic universes, have more in common than you might think. They embody timeless narratives that have captivated audiences for decades. But why? What is it about these stories that has ingrained them so deeply into pop culture?

This playbook aims to answer those questions and more, all while...

• Format: Paperback
• Language: English
• ISBN: B0CK4486NC
• ISBN13: 9798863095677
• Release Date: October 2023
• Publisher: Independently Published
• Length: 50 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"