Herding Words: A Brand Copywriter's Guide

by David Woodruff

Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.

Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering marketing vapor to get to a brand's truth. And the fact is, if you won't tell them what they...

• Format: Paperback
• Language: English
• ISBN: 1627876979
• ISBN13: 9781627876971
• Release Date: June 2019
• Publisher: Wheatmark
• Length: 124 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"