Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign

by John Allen Hendricks

Book Overview

Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting.

Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social...

• Format: Paperback
• Language: English
• ISBN: 0199355843
• ISBN13: 9780199355846
• Release Date: June 2014
• Publisher: Oxford University Press
• Length: 352 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"