Hello, My Name Is Awesome: How to Create Brand Names That Stick

by Alexandra Watkins

Book Overview

One of Inc. Magazine's "Top 10 Marketing Books" The "must-read" guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable). To many new... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1626561869
• ISBN13: 9781626561861
• Release Date: September 2014
• Publisher: Berrett-Koehler Publishers
• Length: 98 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.5" x 8.8"