Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

by Ken Belson and Brian Bremner

Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470820942
• ISBN13: 9780470820940
• Release Date: December 2003
• Publisher: John Wiley & Sons (Asia) Pte. Ltd.
• Length: 210 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.4" x 9.1"

Customer Reviews

The Story of Hello Kitty

If you are a Hello Kitty fan you might want to know more about how it all got started. Sometimes repetitious, but still fun to read if you are a Hello Kitty fan, this book provides tons of information about Sanrio and Hello Kitty and her makers. It is an interesting story. Did you know Bill Gates tried to buy the copywrite to Hello Kitty? A fun read. Good for summer relaxing or rainy days in a blanket. It will make you love Kitty White even more (if that is possible!)!

comprehensive... almost

This book was recommended by a friend who has extensive experience in the consumer goods industry. It was an interesting read, as I'm a fan of Hello Kitty as well as a business school graduate. The authors do a good job of explaining a lot of the background regarding how Sanrio got to where it is today. One of the things I hoped this book would answer is the question of why Sanrio would distribute its products through a mass retailer like Target. It never even came close to this issue; I'm still curious to know Sanrio's strategy with Target. I agree with Tristan Beaulieu that the later chapters begin to repeat content from earlier chapters. I'm not sure if this is because it was written by two authors and simply wasn't integrated well enough. Also, some of the earlier chapters refer to vignettes coming later in the book, but it turns out to be a letdown when most of the story has already been revealed by its earlier reference.

HELLO KITTY

It?s so easy to trivialize the significance of Hello Kitty?s simple iconic image. But here the authors have skillfully drafted a book that deconstructs the appeal of this cross-cultural phenomenon and the behind-the-scenes machinations of its hugely successful marketing and merchandising.

A must read for any hello kitty lover

Im a huge hello kitty fan. This book is an excellent insite to not only the booming success of hello kitty, but japanese pop culture in general.

Corporate Culture of Cute

The book is an interesting account of Kitty's evolution into one of the world's most recognized characters alongside Snoopy and Mickey Mouse -- and of Sanrio, the company that made billions on it. The book tells the story of charismatic founder Shintaro Tsuji and the key people who have promoted and protected Hello Kitty since she was born in 1974. The authors use the character and the company to give a kitten's-eye view of how Japanese companies and culture work. Sanrio's lucky breaks, triumphs and mistakes can help investors better understand what makes Japanese companies sprint and stumble, and for Japan investment novices, Sanrio's history is a great primer on the nation's booms, busts and bubbles over the past 30 years. For Japan experts, Hello Kitty's popularity is a useful model for analyzing other Japanese giants involved in exporting fun. Companies that make videogames and promote cute characters -- including Nintendo Co., Konami Corp., Capcom Co. and Bandai Co. -- are among the hottest stocks in Japan. Other such companies will no doubt emerge, and hints on how to spot them can be gleaned from Sanrio's struggle to understand its pre-teen customers, protect its copyright, and send its kitten around the world.