Hello Gorgeous!: Beauty Products in America '40s-'60s

by Rachel C. Weingarten

Book Overview

Beginning in the 1940s, women’s increased buying power allowed them the luxury of beautification, and beautify they did! Showcasing over 300 illustrated advertisements of the time, Hello Gorgeous!... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933112182
• ISBN13: 9781933112183
• Release Date: May 2006
• Publisher: Collectors Press
• Length: 175 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 5.2" x 6.6"

Customer Reviews

And I thought I knew it all...

OKay, so now I know that the first hairdryer was a modified vacuum cleaner. I really enjoyed this chic little book. It is well written, full of funny little tidbits of information and nicely designed. The old ads are hilarious and the text is bright and witty. I loved it!

Loved It! Loving It!

I loved it the first time I read it but there was so much fun information, I went back and am reading all the funny and interesting anecdotes and info AGAIN! It's made me want to watch all those old movies to check out the beauty styles. And oh yeah - strangely enough my husband is reading it too! (He says he like the advertising info - yeah, yeah...) It's soooo much fun - I'm getting one for my mother too! Read it and enjoy it!

Such a fun book!

Not only is it the prettiest little coffee table book (it entices you to pick it up every day), but it's filled with cool, entertaining, historical facts. I'd venture to say that any woman would love this book as a gift.

Beauty Advertising Treasures

I never really gave much thought to beauty advertising until I read this book. I've always been fascinated by cosmetics, and this slim and GORGEOUS volume gave me a funny and in depth understanding of how the modern era of makeup came to be. The pictures are so pretty and the ads are fun to read. I really enjoyed this mini treasure chest of beauty industry secrets and will proudly display it in my guest room.

Such a fun book

This book is so well designed it practically jumped off the shelf and into my hands. I loved the historical perspective on the beauty industry -- the retro ads, the trivia, and the idea that beauty is fun (easy to forget in today's society where people will carve themselves up in the name of beauty). I think it'd be a great gift for the bombshell in your life -- including yourself.