Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent

by Frans Riemersma, Rasmus Houlind, Arild Horsberg

The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people's first name into a subject line.

The book is aimed at all marketers working with personalization, to help them get...

• Format: Paperback
• Language: English
• ISBN: 8797442801
• ISBN13: 9788797442807
• Release Date: March 2023
• Publisher: Omnichannel Institute
• Length: 262 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"