Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway

by Rasmus Houlind and Arild Horsberg

Note: This is the version of Hello $FirstName that is primarily built on Norwegian case studies

The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than...

• Format: Paperback
• Language: English
• ISBN: 8797442852
• ISBN13: 9788797442852
• Release Date: April 2023
• Publisher: Omnichannel Institute
• Length: 262 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"