Heat Up Your Cold Calls: How to Make Prospects Listen, Respond, and Buy

by George R. Walther

Traditional cold calling is ineffective, frustrating, and now, sometimes, illegal. Learn the new, effective, and ethical way to cold call. Cold calling is almost universally despised by salespeople... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 141950276X
• ISBN13: 9781419502767
• Release Date: July 2005
• Publisher: Kaplan Publishing
• Length: 192 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 6.4" x 9.2"

Customer Reviews

!!Enjoy making cold calls!!

This book is FANTASTIC!!! I used to be terrified of making cold calls so instead I would go prospecting all over town in person and waste a lot of time driving around. Now after reading this book I actually enjoy making sales calls and have become incredibly successful in connecting with potential clients over the phone. I am now constantly setting up appointments and even closing deals with complete strangers over the phone!!! This book is a MUST READ for anyone who is looking for a more efficient and successful way to sell (which should be EVERYONE because sales is the foundation to any business and to life..whether you are selling a product or your ideas and yourself!) PLUS, with this book you also have access to a FREE audio on George Walther's website discussing the same wonderful information the book highlights while also giving you great examples of actual sales calls that you can listen to and model!

The top steps in successful prospecting

This book is a must read for all persons that depend on building new relationships. This book details the up-to-date prospecting methods of successful individuals and allows the reader to outline his/her own current prospecting strategy. With highly relatable stories and text, one uncover what in their own methodology is keeping them from reaching their ultimate goals. This is applicable wisdom of common knowledge at its best.

Start Calling Now!

This book is amazing! I got so much! After reading the book, I am now excited to start making calls. It is a must-read. I always freeze just thinking of making a cold call but after reading the book, I can no longer wait to make calls. I highly recommend this book. People in business or anyone planning to start their own businesses must get a copy of this. At a very affordable price, you will learn so much from an expert.

An Answer to my Problems

This is one of the best books I have read in awhile. Not only for cold calling but for general selling and talking to people about your product/service. I tried cold calling without reading anything - This was a disaster, I tried calling after reading another (very popular book) - this offered no good advice that actually worked. Here is why this book is better than the rest: * It is 1/2 the cost of the other books, with twice the ORIGINAL information. * Offers real world dialogs and processes that you can actually imagine yourself saying/doing * Helps make cold calling a process that both you and your prospect enjoy and benefit from. * Covers information for people who manage the whole sales process from cold calling to account management and people who are just starting out in "inside sales" * Covers information for those selling to businesses and/or consumers. * Many of the ideas can be modified so you can use them at trade shows / networking events to sell your product/service. * Updates you on the latest Do Not Call Information. * Has a list of the "to do" things at the end of each chapter that reminds you what you just read and allows you to make your own to do list. I highly recommend this book to all people whether they are going to sell on the phone or not - it has great advice for anyone who has to sell - sales professionals or small business owners like myself. I am actually excited to start my cold calls this Monday morning.

A must-read for all sales people

Whether you're a first-year rookie or a seasoned pro, Heat Up presents proven-to-work strategies for connecting with all types of prospects. It's concise, entertaining and filled with relevant examples. As I was reading, I imagined seasoned pros digesting the material and thinking, "I've known this stuff for years, but I'm not practicing a lot of it. I'd better start." So, for established sales professionals, this book is a terrific refresher-and provides a kick in the butt. For rookies, it's a road map to successful phone selling. If sales newcomers follow the author's advice, they'll learn how to prospect correctly from the outset, saving years of frustration.