Healthcare Market Research: Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment

By Eric N. Berkowitz and Richard K. Thomas

The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557386420
• ISBN13: 9781557386427
• Release Date: January 1997
• Publisher: Irwin/McGraw-Hill
• Length: 276 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"