Health Services Marketing: A Practitioner's Guide

by Richard K. Thomas

Book Overview

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare...

• Format: Paperback
• Language: English
• ISBN: 0387736042
• ISBN13: 9780387736044
• Release Date: October 2007
• Publisher: Springer
• Length: 164 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"

Customer Reviews

Very Informative

I just began a career in healthcare marketing and this book has been a great source of information. It gives practical knowledge for everyday use by a marketer in the healthcare field.