Health Services Marketing: A Practitioner's Guide

by Richard K. Thomas

Book Overview

Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. This book serves as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare...

• Format: Paperback
• Language: English
• ISBN: 0387736042
• ISBN13: 9780387736044
• Release Date: October 2007
• Publisher: Springer
• Length: 164 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"

Customer Reviews

Very Informative

I just began a career in healthcare marketing and this book has been a great source of information. It gives practical knowledge for everyday use by a marketer in the healthcare field.