Health and Medical Public Relations

by Jon Cope and Myc Riggulsford

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on...

• Format: Paperback
• Language: English
• ISBN: 0415613310
• ISBN13: 9780415613316
• Release Date: May 2013
• Publisher: Routledge
• Length: 190 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"