Health Care Marketing: Tools and Techniques: Tools and Techniques

by John L. Fortenberry Jr. and John L Fortenberry Jr

Book Overview

Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1449622216
• ISBN13: 9781449622213
• Release Date: December 2010
• Publisher: Jones & Bartlett Publishers
• Length: 312 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"