Health Care Marketing 3e

by Philip D. Cooper

Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.

• Format: Hardcover
• Language: English
• ISBN: 0834205270
• ISBN13: 9780834205277
• Release Date: January 1994
• Publisher: Jones & Bartlett Publishers
• Length: 526 Pages