Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)

by Harvard Business School Press, Harvard Business Review, Theodore Levitt, et al.

Book Overview

Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton...

• Format: Paperback
• Language: English
• ISBN: 1422189880
• ISBN13: 9781422189887
• Release Date: April 2013
• Publisher: Harvard Business Review Press
• Length: 224 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.8" x 5.4" x 8.1"