Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)

by Harvard Business School Press, Harvard Business Review, Theodore Levitt, et al.

Book Overview

Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1422189880
• ISBN13: 9781422189887
• Release Date: April 2013
• Publisher: Harvard Business Review Press
• Length: 224 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.8" x 5.4" x 8.1"