The Surprising Solution Creating Possibility in a Swift and Severe World

By Simon Keefe

"Bruce Piasecki's underlying theme in The Surprising Solution--that business can and will lead our society into this new and better world--is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability."-- Vance D. Bell ] Chairman and CEO, Shaw Industries Group, Inc. The world today is more swift, more severe...and has never been more full of opportunity. The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising. The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time. Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind. This description may be from another edition of this product.

• Format: Hardcover
• ISBN: B003QBEOZM
• Release Date: January 2009
• Publisher: Sourcebooks
• Length: 340 Pages
• Weight: 1.45 lbs.

Customer Reviews

Practical Advice on How to Turn Today's Problems into Tomorrow's Profits

Bruce Piesecki's latest book, the Surprising Solution, should be a must read for all business managers. The book provides a useful framework to help managers understand the importance of aligning their products and services with today's, and tomorrow's, societal needs. The principles and examples of socially responsible product development which Dr. Piesecki outlines remind us of an old truth--businesses that understand their...

A functionally valuable book

What is most striking in Bruce Piasecki's "The Surprising Solution" is the combination of presenting the human vulnerability in the explored key topics, such as Social and Corporate Responsibility, Management Governance and Environmental Sensitivities, along with providing Essential Strategic Solutions, continuously articulated in such a manner that proves their current viability. A functionally valuable book to all involved...

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If you don't know what Social Response Product Development is, then this is a must read for you. The author does a great job of explaining why social responsiveness needs to be a top priority for corporations and how being socially responsible will not sacrifice the bottom line. You can visit his website at [...]