The headline said it all: "Chili Industry Gains Foothold in the Hatch Community." The Las Vegas Daily Optic of January 17, 1929, reported that the "Farmers of the] Hatch community, who have developed the chile industry as one which threatens the laurels of King Cotton, are moving out shipments to market." The article reported that just three years prior, only a mere 300 pounds of chile had been marketed in the entire Rincon Valley, of which the Hatch...