Harvard Business Review on Strategic Alliances

By Harvard Business School Press

Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.

• Format: Paperback
• Language: English
• ISBN: 1591391334
• ISBN13: 9781591391333
• Release Date: February 2002
• Publisher: Harvard Business Review Press
• Length: 216 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.7" x 5.7" x 8.2"