Harry Potter: The Story of a Global Business Phenomenon

by Susan Gunelius

Book Overview

The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 023020323X
• ISBN13: 9780230203235
• Release Date: June 2008
• Publisher: Palgrave MacMillan
• Length: 194 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.4" x 9.5"