Harness the Power of the Purse: Winning Women Investors

by Andrea Turner Moffitt

What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse, offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong-- Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.

• Format: Paperback
• Language: English
• ISBN: 1940207967
• ISBN13: 9781940207964
• Release Date: March 2015
• Publisher: Rare Bird Books, a Vireo Book
• Length: 218 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 5.6" x 8.3"