This comprehensive sociological analysis sheds light on the informal rules governing our moral decisions. According to Fein, we may not be aware of how we really play the morality game. His Negotiation/Emotion Paradigm (NEP) demonstrates that morality entails creating, enforcing, and modifying important social rules. Rather than a particular set of truths or a peculiar form of mental activity, moral behavior is a social activity--a kind of hard-edged...