Hard Sell: Advertising, Affluence and Transatlantic Relations, C. 1951-69

by Sean Nixon

Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were...

• Format: Paperback
• Language: English
• ISBN: 1784991058
• ISBN13: 9781784991050
• Release Date: February 2016
• Publisher: Manchester University Press
• Length: 240 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"