Hard Sell: Advertising, Affluence and Transatlantic Relations, C. 1951-69

by Sean Nixon

'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.'
Jeremy Black, Professor of History, University of Exeter

Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new...

• Format: Hardcover
• Language: English
• ISBN: 0719085373
• ISBN13: 9780719085376
• Release Date: June 2013
• Publisher: Manchester University Press
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"