Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

by Bernd H. Schmitt and Glenn Van Zutphen

Book Overview

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique...

• Format: Hardcover
• Language: English
• ISBN: 0230116450
• ISBN13: 9780230116450
• Release Date: April 2012
• Publisher: St. Martins Press-3PL
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.2" x 6.4" x 8.9"