Handbook on Tourism Product Development

by UN World Tourism Organization and European Travel Commission

Tourism products are the basis for a destination's tourism sector operation: unless the tourism product meets the needs and expectations of tourists, the destination cannot realise its full potential. However, only few destinations focus their attention on the development and delivery of the various attractions and activities that make up the tourism product. The UNWTO/ETC Handbook on Tourism Product Development outlines the essential elements in...

• Format: Paperback
• Language: English
• ISBN: 9284413958
• ISBN13: 9789284413959
• Release Date: December 2011
• Publisher: World Tourism Organization
• Length: 154 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.3" x 8.3" x 11.7"